| Title | Clone |
| Agency | WCRS |
| Campaign | Clone |
| Advertiser | Bass Brewers |
| Brand | Carling |
| Posted | March 2000 |
| Product | Beer |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | What a difference a Carling makes |
| Philosophy | Clone follows the very successful Football in the Carling changes the course of events campaign. Like Football, Clone touches on another subject close to a lads heart the invention of the kebab. As ever, it brings this momentous event alive in a very Carling way full of irreverent humour, with an ingenious twist. Early tracking has been very positive, with Clone being seen as distinctive, amusing, clever and modern. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Production Company | Weilands |
| Creative Director | Leon Jaume |
| Associate Creative Director | Rooney Carruthers |
| Copywriter | Andy Brittain |
| Art Director | Andy Dibb |
| Agency Producer | James Letham |
| Director | Andy Morahan |
| Music | David Motion |
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