Darren Bailes

Darren Bailes

Global Chief Creative Officer at VCCP
London, United Kingdom

About me

Darren has worked for many initials. He started his career at WCRS creating award-winning work for Speedo and funny work for Butterkist. He then moved to DDB London. But not for long. Next was a seven year stint at Mother. Pimm’s, ITV Digital, PG Tips, Yellow Pages were all hits. Xelibri followed, a massive mobile phone launch across Europe for Siemens. DVD pirate copies of the TV spot were available on street corners of Japan.


In 2008 Darren moved to VCCP with the desire to create more famous advertising that the nation would love. VCCP’s comparethemarket.com launched in 2009 and still wins awards and goes from strength to strength. O2 Be more dog is the hit of the year. Coors Light sells out thanks to Jean Claude Van Damme. Morgan Freeman will be forever More Than Freeman. 

Positions

Global Chief Creative Officer
Global
January 2022 - Present (8 months)
Executive Creative Director
Global
April 2008 - December 2021 (13 years 8 months)
Darren has worked for many initials. He started his career at WCRS creating award-winning work for Speedo and funny work for Butterkist. He then moved to DDB London. But not for long. Next was a seven year stint at Mother. Pimm’s, ITV Digital, PG Tips, Yellow Pages were all hits. Xelibri followed, a massive mobile phone launch across Europe for Siemens. DVD pirate copies of the TV spot were available on street corners of Japan.
In 2008 Darren moved to VCCP with the desire to create more famous advertising that the nation would love. VCCP’s comparethemarket.com launched in 2009 and still wins awards and goes from strength to strength. O2 Be more dog is the hit of the year. Coors Light sells out thanks to Jean Claude Van Damme. Morgan Freeman will be forever More Than Freeman. 
Copywriter
London, United Kingdom

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