Title | Accident |
Agency | Saatchi & Saatchi |
Campaign | COI/Army Recruitment |
Advertiser | Central Office of Information |
Brand | Recruitment |
Date of First Broadcast/Publication | 1998 / 4 |
Product | Ethnic Minority Recruitment |
Business Sector | Racial/Ethnic/Minority/Disability Awareness |
Tagline | Army. Be the best |
Story | Open on the scene of a jeep accident. Our point of view camera sees 2 casualties: a white guy who's unconscious and a black guy who's screaming. Caption: 'Who do you help first?' Our point of view camera starts to treat the white guy even though the black guy still calls out. Caption: 'Soldiers are trained to deal with silent casualties first. Whatever the colour of their skin'. As our point of view camera moves, we see our reflection - and we have been black all along |
Media Type | Television |
Length | |
Market | United Kingdom |
Production Company | Weilands |
Creative Director | Adam Kean |
Associate Creative Director | Alexandra Taylor |
Copywriter | Adam Kean |
Art Director | Alexandra Taylor |
Agency Producer | Sally-Ann Dale |
Director | Paul Weiland |