Porsche - "Keep Your Essence 1"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

855

Brand: Porsche
Country: Germany

Advertiser: Dr. Ing. h.c. F. Porsche AG

Title	Keep Your Essence 1
Agency	Grabarz & Partner
Campaign	Keep Your Essence
Advertiser	Dr. Ing. h.c. F. Porsche AG
Brand	Porsche
Date of First Broadcast/Publication	2024 / 1
Business Sector	Sport Cars
Tagline	Change Your Look, Not Your Style.
Philosophy	With the world premiere of the fully electric Macan in Singapore, Porsche has kicked off one of the largest product campaigns in its entire history. The Macan, a sporty SUV, is one of the biggest-selling Porsche vehicles. After the successful launch of the Porsche Taycan in 2019, the Macan is now the second fully electric model to be launched by Porsche. The video assets were filmed in Vienna, Sofia and other places, and were directed by James F. Coton. The videos are being shown on digital paid and owned channels with a wide reach. Numerous digital assets were also developed. The international digital flight is accompanied by a range of OOH and advertising motifs. The content for the Macan model pages on porsche.com was also refined by the lead agency Grabarz & Partner and adapted to match the imagery and design of the “Keep your essence” global product campaign.
Media Type	Outdoor/Out of Home
Length	104 seconds
Regie	James F. Coton
Production Company	Hochkant Film GmbH & Co KG
Chief Marketing Officer (CMO)	Robert Ader
Advertising Manager	Oliver Hoffmann
Advertising Manager	Dominique Tascioglu
Advertising Manager	Alexander Georgoudakis
Advertising Manager	Laura Rögner
Advertising Manager	David Papenheim
Advertising Manager	Marius Kreisle
Managing Director	Julica Hauke
Executive Client Service Director	Florian Kruse
Executive Client Service Director	Sarah Pack
Account Director	Franziska Lehmann
Account Manager	Antonia Welst
Account Manager	Anna Hipp
Account Director	Gesa Braun
Junior Account Manager	Hanna Nyhuis
Creative Managing Director	Ralf Heuel
Lead Creative Specialist	Florian Pack
Executive Creative Director	Annika Stierl
Executive Creative Director	Robert Jung
Creative Director	Tim Lehnebach
Art Director	Sascha Genc
Art Director	Hanna Röder
Senior Art Director	Lisa-Marie Freuken
Managing Director Strategy	Bastian Goldschmidt
Strategy Director	Lisa Walz
Digital Account Director	Cara Rösel
Managing Partner/Chief Creative Officer	Ralf Heuel
Creative Director Copy Digital	Charlotte Gärtner
Lead Creative Specialist	Ralf Nolting
Creative Specialist Copy	Andrew McEvoy
Senior Art Director	Lucas Osis
Senior Art Director	Alberto Espeja
Digital Art Director	Lynn Darlisson
Digital Art Director	Celina Kahlner
UX/UI	Jennifer Di Martino
UX/UI	Sarah Uphoff
Senior Copywriter	Heiko Thieß
Senior Copywriter	Marcio Bittencourt
Copywriter	Camillo Rolfes
Managing Partner/Chief Strategy Officer	Bastian Goldschmidt
Strategist	Alina Born
Art Buying/Creative Production	Axel Leyck
Art Buying/Creative Production	Indra Habermann
Art Buying/Creative Production	Anne Zacharias
Creative Services	Jörg Nagel
Creative Services	Christoph Heller
Creative Services	Kristen Debrassine
Creative Services	Melanie Marschefski
Creative Alliance	Saatchi & Saatchi Shanghai
Creative Alliance	Cramer-Krasselt
Media Agency	PHD
Representation	shotview
Photoproduction Company	WIDE Production
Print Producer	Volker Dencks
Print Producer	Daniela Witting
Styling	Elena Psalti
Hair and Makeup	Caroline Torbahn
Post Production	Zoot
Director	James F. Coton
Cinematography	Matias Penachino
Executive Producer	Auro Stagge
Producer	Matthias Kraft
Production Assistant	Semeli Loukeri
Casting Director	Christiane Messow
Production Designer HL	Bader el Hindi
Production Designer	Irina Magdalincheva
Production Designer	Nadejda Pachova
Videographer	Philipp Bach
Styling	Julia Quante
Lighting	Thorben Winkler
Post-production Producer	Ina Alabowitz
Editor	James F. Coton
Editor	Marcello Sanna
Editor	Florian Pack
Editor	Matthias Graatz
Editor	Christian Zimmermann
Editor	Philipp Bach
Grade	Nicke Cantarelli
Grade	Johann Nurmilehto
Online Supervision	Dominik Eckold
Online Supervision	Janine Brömse
Nuke Artist	Marco Pelzl
Nuke Artist	Christian Stanzl
Nuke Artist	Yves Bischoff
Nuke Artist	Johannes Bogenhausen
Nuke Artist	Elmar Pohl
Nuke Artist	Puk Khantho
Motion Graphics	Danial Ghods
Motion Graphics	Frank Patzke
Music	BMM Network
Music Producer	Joseph Petitpain
Artists	The Everlasters
Sound Production	Sourcesound
Sound Designer	Charles Deenen
Sound Designer	Daniel Lepervanche