German Depression Aid Foundation - "Metro"

Grabarz & Partner

Grabarz & Partner Hamburg, Germany

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Title	Metro
Agency	Grabarz & Partner
Campaign	At second glance.
Advertiser	German Depression Aid Foundation
Brand	German Depression Aid Foundation
Date of First Broadcast/Publication	2023 / 8
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Depression can come in many forms. And is an illness that arises independently of what happens in life. It’s not sadness, melancholy or apathy. It can cause those feelings, but feeling them doesn’t immediately mean you are depressed. At the same time, depression can be easily overlooked, hidden under a cloak of supposed normality, which makes it even harder to identify.That’s why the Deutsche Depressionhilfe offers a simple self-test to identify depression and help save lives. But how to get people to take this test?
Media Type	Digital Billboard/Poster
Length	13 seconds
Chief Creative Officer	Ralf Heuel
Creative Director	Ralf Nolting
Creative Director	Tim Lehnebach
Art Director	Alberto Espeja
Account Manager	Angela Schubert
Art Buyer	Indra Habermann
Producer	Jörg Nagel
Art Director	Lucas Rocha
Copywriter	Marcio Bittencourt
Photography / Illustration	Phillip Rathmer
Artwork	Kristen Debrassine
Producer	Katrin Redeker
PR	Susanne Baldauf
PR	Heike Friedewald