Title | Virgin Dot Com Slash Cars |
Agency | Roose & Partners |
Campaign | Welcome To The Future Of New Car Buying - Virgin Cars |
Advertiser | Virgin Cars Ltd. |
Brand | Virgincars.com |
Posted | December 2000 |
Product | Internet Car Retailer |
Business Sector | Internet Sites (Excluding ISPs) / Apps. |
Tagline | Virgin Dot Com Slash cars |
Story | Virgin Cars, launched in May 2000, was a new concept in car buying. At a time of much controversy surrounding the prices of cars, Virgin's launch of a new car buying service over the internet heralded a new dawn in the way cars could be purchased. Its impact has forced car manufacturers to look at their pricing policies. |
Media Type | Billboard |
Market | United Kingdom |
Creative Director | Nick Fordham |
Copywriter | Neil Chappell |
Art Director | Phil Gooch |