| Title | Minimalist |
| Agency | Roose & Partners |
| Campaign | Velvet |
| Advertiser | SCA Group |
| Brand | Double Velvet |
| Posted | March 2000 |
| Product | Toilet Tissue |
| Business Sector | Hygiene & Personal Care Products |
| Tagline | Theres Toilet Tissue and Theres Velvet |
| Story | VELVET TOILET TISSUE: CREATING A NEW BRAND How do you replace one of the nations best-loved brand names on a lowinterest category product without losing brand share? Roose solved this problem for SCA Hygiene by creating an even more powerful brand icon. The amusing lady featured is a snobbish suburban busybody for whom Velvet toilet tissue is the height of luxury and sophistication. And the consumers love her. In fact, since Kleenex was dropped from the Velvet advertising, far from declining, market share has actually increased. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Nick Fordham |
| Associate Creative Director | Danny Lloyd |
| Copywriter | Karen Duffin |
| Art Director | Richard Ward |
| Agency Producer | Jessica Ferguson |
| Director | Graham Rose |
| Actor / Celebrity | Anne Penfold |
| Music | Bobby Vinton |
| Production Company | Rose Hackney Barber |
More Work
SEE ALLNothing In Common
- BRAND:
- Velvet Toilet Tissue
- AGENCY:
- Roose & Partners
New Stronger Double Velvet 3
- BRAND:
- Velvet Toilet Tissue
- AGENCY:
- Roose & Partners
New Stronger Double Velvet 2
- BRAND:
- Velvet Toilet Tissue
- AGENCY:
- Roose & Partners
New Stronger Double Velvet 1
- BRAND:
- Velvet Toilet Tissue
- AGENCY:
- Roose & Partners
Bus T, Decision
- BRAND:
- Velvet
- AGENCY:
- Roose & Partners
Footbath
- BRAND:
- Double Velvet
- AGENCY:
- Roose & Partners
Crunch Time
- BRAND:
- Velvet
- AGENCY:
- Roose & Partners
Signs
- BRAND:
- Bodyform
- AGENCY:
- Roose & Partners