| Title | Heartcare |
| Agency | WCRS |
| Campaign | BUPA Brand |
| Advertiser | BUPA |
| Brand | BUPA |
| Posted | July 2003 |
| Business Sector | Hospitals, Healthcare facilities & Medical Services |
| Tagline | The Personal Health Service |
| Story | Liz Adair, a BUPA Wellness Centre Manager is seen in her real life surroundings. A montage of images and real life scenes illustrate that heart disease may be the UKs biggest killer, but early diagnosis and treatment, can help stop it progressing. We see Liz again as the voice over-ends At BUPA, we take wellness as seriously as illness. |
| Philosophy | The new campaign continues with an emotional brand based message to build on peoples positive feelings towards BUPA by broadening their understanding of what BUPA is as an organisation, what it does (the range of services on offer) and how it does it. By focusing on significant health issues such as Heart and Back care we can impress upon people the full scope and variety of BUPA's services, beyond simply private medical insurance. And by continuing to feature genuine BUPA staff within the commercials, we also give a flavour of the expertise and dedication that exists throughout the organisation. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Executive Creative Director | Leon Jaume |
| Art Director | Tim Robertson |
| Copywriter | Gary Knight |
| Director | Antony Easton |
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