| Title | The Knife |
| Title (original language) | Kniven |
| Agency | Tempel |
| Campaign | Moonshine has a slight taste of organized crime - OAS |
| Advertiser | OAS |
| Brand | OAS / Swedish Social Ministry |
| Posted | December 1999 |
| Product | Public Interest |
| Business Sector | Anti-Drug/Alcohol/Tobacco Message |
| Tagline | Moonshine has a slight taste of organized crime |
| Tagline (original language) | Hembränt har en listen bismak av den undre världen. |
| Story | The commercial shows the connection between illegal alcohol and organized crime by putting a knife in a boy's mounth after a sip. "Moonshine has a slight taste of organized crime." |
| Philosophy | Show the connection between illegal alcohol and organized crime in the strongest possible way. |
| Problem | Moonshine is a growing problem in Sweden. Today illegal alcohol is smuggled into the country by criminal organizations, which very few people are aware of. |
| Media Type | Television |
| Length | |
| Market | Sweden |
| Copywriter | Anders Tempelman |
| Art Director | Olle Mattson |
| Agency Producer | Lasse Pettersson |
| Director | Jonas Åkerlund |
| Director of Photography (DOP) | Erik Broms |
| Production Company | Pettersson & Åkerlund |
More Work
SEE ALLThe Rat
- BRAND:
- OAS / Swedish Social Ministry
- AGENCY:
- Tempel
The Finger
- BRAND:
- OAS / Swedish Social Ministry
- AGENCY:
- Tempel
The Bullet
- BRAND:
- OAS / Swedish Social Ministry
- AGENCY:
- Tempel
The Injection
- BRAND:
- OAS / Swedish Social Ministry
- AGENCY:
- Tempel