Title | Girl |
Agency | Doner |
Campaign | Toughest - Casio Electronics |
Advertiser | Casio Electronics |
Brand | G-Shock |
Posted | June 2000 |
Product | Watches |
Business Sector | Watches |
Tagline | The Toughest Watch of all Time |
Story | Text page with headline A watch designed specifically for people with a higher pain threshold. Women. Second page split into 3, the middle strip showing a G-shock adorned arm with the top & bottom images showing sporty women in their training. |
Media Type | Billboard |
Market | United Kingdom |
Creative Director | Paul Cardwell |
Copywriter | Chris Kirk |
Art Director | Ivan Davies |
Photographer | Tom Mulvee |