| Title | Narcostore.co |
| Agency | Ogilvy Colombia |
| Campaign | Narcostore.co |
| Advertiser | Colombia con Memoria Foundation |
| Brand | Colombia con Memoria Foundation |
| Posted | April 2021 |
| Business Sector | Charities, Foundations, Volunteers |
| Philosophy | In recent years there has been a revival of narco culture thanks to new TV series, documentaries and narco-tourism, which has resulted in an increasing sense of admiration. To confront people with the reality behind narco-pride, Ogilvy Colombia created NarcoStore, an official website with specially designed products inspired by narco culture that worked as a decoy – when people tried to buy them they saw a testimonial of a victim of narco-trafficking with a clear message: to reflect on what’s behind the glorification of narco culture and instead donate the same amount to the foundation. |
| Media Type | Case Study |
| Length | |
| More Information | Narcostore.co |
| Creative Vice President | Juan Pablo Álvarez |
| General Creative Director | Camilo Ruano |
| General Creative Director | Julio Herazo |
| Creative Director | Julián Barrera |
| Creative Director | Inés de Ninnis |
| Art Director | Julián Barrera |
| Art Director | Santiago Felipe Barreto Alvarado |
| Copywriter | Jaime Jiménez |
| Copywriter | Inés de Ninnis |
| Account Director | Nicolás Llano |
| Production Company | Akira Cine |
| Director | Juan Rueda |
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