| Title | Cold |
| Agency | . |
| Campaign | Homeless People - Agente Cidadão |
| Advertiser | Agente Cidadão |
| Brand | Agente Cidadão |
| Date of First Broadcast/Publication | 2010 / 6 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | Their blanket is also made with paper. Winter clothing drive You donate. We carry. Somebody receives. Agente Cidadão See how the campaign was made on www.youtube.com/agentecidadao |
| Story | This year, the Agente Cidadão, a nonprofit organization that collects clothing, objects, furniture and food, made interventions in high-density traffic streets under viaducts and bridges that are taken up as residence by homeless people. Life-size pictures of closets full with clothes were pasted up in these areas, alongside with posters of the campaign. The places became actual living ads, and pictures of these interactions were used in the print campaign. |
| Media Type | |
| Creative Director | Anselmo Ramos |
| Creative Director | Reinaldo Cesar |
| Creative Team | Erich Moreira |
| Creative Team | Fernando Passos |
| Creative Team | Mariana Ferrari |
| Creative Team | Pedro Walker |
| Account Manager | Andrea Tornovisky |
| Account Manager | Stephane Rosa |
| Photographer | Faustulo Machado |
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