Rich Levy
Chief Creative Officer at FCB Health
New York, United States
TitleSelf Defense Sauce 1
Agency
Campaign Self Defense Sauce
Advertiser Papo Sobre Autoestima
Brand Papo Sobre Autoestima
Date of First Broadcast/Publication 2024 / 1
Business Sector Charities, Foundations, Volunteers
Story Turning hot sauce* into a stealthy self defense innovation in a country where pepper spray is highly regulated, illegal to sell, and expensive when
found online. A campaign for the Street Carnival in Rio de Janeiro to protect women from harassment and sexual abuse.
Media Type Case Study
Length
Production Company
Chief Creative Officer
Executive Creative Director
Group Creative Director
Copy Supervisor
Art Supervisor
Group Creative Director
Group Creative Director
Executive Creative Director
Group Creative Director
Art Director
Art Director
Copywriter

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