PAWS NY - "The Bridge"

Klick Health, Vancouver/Klick Health, Chicago

Awards

672

Brand: PAWS NY
Country: United States

Advertiser: PAWS NY

Title	The Bridge
Agency	Klick Health, Vancouver/Klick Health, Chicago
Campaign	The Bridge
Advertiser	PAWS NY
Brand	PAWS NY
Date of First Broadcast/Publication	2023 / 1
Business Sector	Animal Rights/Safety/Adoption
Story	With music by Lou Reed, THE BRIDGE is a short film about mental and animal health inspired by a true story about a lonely man and abandoned dog who form a life-saving bond on the streets of NYC. To learn more about the importance of the human-animal bond and to donate to help protect it for New York City’s most vulnerable residents, visit pawsny.org.
Philosophy	Nonprofit PAWS NY worked with Klick Health to create the gritty, new animated short film “The Bridge,” a beautiful love story between a down-on-his-luck dad and dog who rescue each other by forming a life-saving bond.
Problem	The Bridge was created to get people talking about how pets can positively impact mental health, and to raise funds for PAWS NY. Studies show having a pet can have a positive impact on your health, including improved mental health and physical well-being. They have also shown to reduce stress, anxiety, depression, and loneliness. PAWS NY helps New Yorkers overcome physical and financial petcare challenges. By supporting PAWS NY, you help support and strengthen these incredible, life-saving bonds between a human and their animal companion.
Media Type	Cinema
Length	263 seconds
Soundtrack	"Perfect Day"; Written by: Lou Reed; Published by: Oakfield Avenue Music LTDA
More Information	https://www.youtube.com/watch?v=7aqv6JGPuAY
Chief Creative Officer	Rich Levy
Maker	Bernardo Romero
Group Creative Director	Amy Fortunato
Group Creative Director	Andrea Bistany
Executive Creative Producer	Laura Denham
Supervising Creative Producer	Jen Martin
VP, Business Affairs - Creative Production	Tamika Knight
Director/Animator	LightFarm Studios
Music Production Company	Jamute