Axel Eckstein
Executive Creative Director at Leo Burnett Schweiz, Zurich
Zurich, Switzerland
TitleAubergine
Agency
Campaign Aubergine
Advertiser Hilcona AG
Brand Hilcona AG
PostedJuly 2000
Product Pasta
Business Sector Rice, Pasta, Dehydrated Vegetables & Cereals
Story In order to make room in their fridges for Hilcona (pasta so...), people become very imaginative in finding other "suitable" places for their food.


In this spot from now on people store aubergines the attic, milk bottles are kept in the fish tank, slices of salami in the CD Rom drive and the salat is thrown out of the window.
Media Type Television
Length
Creative Director
Copywriter
Art Director
Agency Producer
Director
Editor
Production Company
Production Company Producer

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