Paul Dektor
Director at Mayan Productions
Chicago, United States
Title1 Kid - 35 Teachers
Agency
Campaign 35 Teachers for Every Kid - Disney Learning
Advertiser Walt Disney
Brand Disney Interactive
PostedNovember 2003
Product Disney Learning
Business Sector Computer Software & Multimedia Productions
Tagline Thirty-Five Teachers for Every Kid
Story Targeting moms and dads, our print, radio and TV ads for Disney Learning stress that kids love to learn when learning is fun.
Philosophy Our tagline, "Thirty-Five Teachers for Every Kid", is a solid reassurance for parents concerned about the quality of education for their children and serves as an excellent platform from which to launch and promote other Disney Learning titles.
Problem Beloved Disney characters serve as instructors ready to give individual attention to every child, forming a cadre of trusted, reliable friends that help children not only while they learn, but forever after through character association.
Media Type Web Advertising/Banners
Market North America
Director
Executive Creative Director
Copywriter
Agency Producer
Account Executive

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