Title | 1 Kid - 35 Teachers |
Agency |
Ayzenberg Group
|
Campaign |
35 Teachers for Every Kid - Disney Learning
|
Advertiser |
Walt Disney
|
Brand |
Disney Interactive
|
Posted | November 2003 |
Product |
Disney Learning
|
Business Sector | Computer Software & Multimedia Productions
|
Tagline | Thirty-Five Teachers for Every Kid |
Story | Targeting moms and dads, our print, radio and TV ads for Disney Learning stress that kids love to learn when learning is fun. |
Philosophy | Our tagline, "Thirty-Five Teachers for Every Kid", is a solid reassurance for parents concerned about the quality of education for their children and serves as an excellent platform from which to launch and promote other Disney Learning titles. |
Problem | Beloved Disney characters serve as instructors ready to give individual attention to every child, forming a cadre of trusted, reliable friends that help children not only while they learn, but forever after through character association. |
Media Type |
Web Advertising/Banners
|
Market | North America |
Director |
Paul Dektor
|
Executive Creative Director |
Eric Ayzenberg
|
Copywriter |
Stu Pope
|
Agency Producer |
Gary Goodman
|
Account Executive |
Steve Bastien
|