| Title | Dad Bods |
| Agency | Clemenger BBDO Melbourne |
| Campaign | Dad Bods |
| Advertiser | Pacific Brands Underwear Group |
| Brand | Bonds |
| Date of First Broadcast/Publication | 2016 / 8 |
| Business Sector | Lingerie, Underwear, Pajamas |
| Story | We all know the sacrifices mothers make in having children. However, what is often not discussed is the toll childbirth takes on a father's body. For no reason whatsoever men seem to suffer many of the same side effects that women do after having a child. It even has a name 'the dad-bod'. In a very light hearted and irreverent way Bonds created a campaign to shine a light on the plight of fathers so they are not forgotten in the lead up to their special day. |
| Media Type | Web Film |
| Length | |
| Creative Chairman | James McGrath |
| Chief Creative Officer | Ant Keogh |
| Creative Director | Anthony Phillips |
| Creative Director | Richard Williams |
| Planning Director | Michael Derepas |
| Agency Producer | Michael Derepas |
| Operations Director | Sharon Adams |
| Director | Tony Rogers |
| Director of Photography (DOP) | Marin Johnson |
| Producer | Jason Byrne |
| Grade Artist | Martin Greer |
| Editor | Sam Coates |
| Audio Engineer / Sound Designer | Stevo Williams |
| Managing Partner | Simon Lamplough |
| Account Director | Grant Oorloff |
| Marketing Manager | Emily Small |
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