Hemlibra - "Flair Balance"

21GRAMS New York, United States

Awards

2202

This ad is part of the ACT Responsible Collection

Brand: Hemlibra
Country: United States

Advertiser: Genentech, Inc.

Title	Flair Balance
Agency	21GRAMS
Campaign	Flair Balance
Advertiser	Genentech, Inc.
Brand	Hemlibra
Posted	October 2022
Business Sector	Health & Pharmaceutical Products
Story	Hemlibra, a treatment for hemophilia A, needed to reach young men — an audience famous for tuning ads out. Itdecided to launch via the first ever pharma-branded live Twitch event. That meant it needed to find a way to incorporate a full read of lengthy safety information without losing its gamer audience.
Media Type	Case Study
Length	109 seconds
Sound / Music	Sound Lounge
Production Company	PICROW
Post Production	PS260
Chief Creative Officer/Co-Founder	Frank Mazzola
Chief Creative Officer	Tom Richards
Executive Creative Director	Lauren Pollina
Creative Director	Patty Huang
Creative Director	Ashley Holbrook
Group Copy Supervisor	Evan T. Atherton
Art Supervisor	Hannah Sicherman
Senior Copywriter	Nicholas DeRosa
Head of Production	Jill Landaker-Grunes
Executive Producer	Vera Everson
Producer	Guy Helson
Group President/Founder	Robert Blink
President/Co-Founder	Wendy Levine
Group Managing Director	John Clarkson
Group Account Director	Mandy Rexroat
Account Director	Kristi Tezha
Project Manager	Christopher O'Brien
Project Manager	Daniela Nota
Strategy Director	Seema Keswani
Community Engagement	Melanie Shapiro
Medical Strategy	Abby Masiuk
Business Affairs	Steve Riano
Director of Photography (DOP)	Tom Banks
Director	Sergio Cilli
Executive Producer	Anthony Ficalora
Line Producer	Alex Agular
Editor	JJ Lask
Editor	Tyler Hurst
Assistant Editor	Laura Murphy
Executive Post Producer	Megan Dahlman
Colorist	Adolfo Martinelli
Sound Designer	Tom Jucarone
Executive Sound Producer	Camilay Dayson Aravena