| Title | Start a lie |
| Agency | DiMassimo Goldstein |
| Campaign | Start a lie - Tappening |
| Advertiser | Tappening.com |
| Brand | Tappening |
| Posted | August 2009 |
| Product | Tap water |
| Business Sector | Environmental & Ecological Issues |
| Tagline | If bottled water companies can lie, we can too. Find out the truth at tappening.com or spread your own lie at startalie.com |
| Story | The goal is to diffuse on the web a lie about bottled water. People could realize tap water is as good as bottled one, and better for the environment. |
| Media Type | Digital |
| Market | United States |
| More Information | www.startalie.com/ |
| Creative Director | Mark DiMassimo |
| Art Director | Chris Carlberg |
| Copywriter | Justin Prichard |
| Illustrator | Jan Kallwejt |
| Account Director | Steve Dolan |
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