| Title | Koalas of NYC 2 |
| Agency | Cummins & Partners |
| Campaign | Koalas of NYC |
| Advertiser | Koalas of NYC |
| Brand | Koalas of NYC |
| Posted | November 2020 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Story | To connect New Yorkers to the heartbreaking bushfires that killed over a billion of Australia’s unique wildlife species, Koalas of NYC was born. In January 2020, hundreds of plush koalas donned with key information were placed in prominent locations all over New York City, driving awareness of the devastation to natural fauna and directing animal lovers to donate to Australia’s largest wildlife rescue and rehabilitation charity, WIRES. |
| Media Type | Outdoor/Out of Home |
| Executive Creative Director | Sean Cummins |
| Creative Director | Rachel Mitrani |
| Producer | Diane Villavieja |
| Copywriter | Pepa Cummins |
| Art Director | Taylor Ottaviano |
| Photographer | Ryan McKinnon |
| Photographer | Jeremy Cohen |
| Photographer | Janie Fitzgerald |
| Photographer | Frank Pellegrino |
| Photographer | Gill Heppell |
| Photographer | Mike Redman |
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