| Title | Stop Smoking Before It Starts |
| Campaign | Stop Smoking Before It Starts |
| Advertiser | Minderoo Foundation |
| Brand | Minderoo Foundation |
| Date of First Broadcast/Publication | 2018 / 2 |
| Business Sector | Cigarettes & Rolling Tobacco |
| Tagline | Stop Smoking Before It Starts |
| Story | Tobacco is the single greatest preventable cause of death and disease in the world. Increasing the minimum legal age to purchase tobacco products to 21 will help reduce tobacco use among young people, save lives and help make the next generation tobacco-free. The younger our kids try cigarettes, the more likely it is they'll become addicted adult smokers. This makes them prime targets for Big Tobacco. To help protect our kids from this killer, ECI wants to see the legal purchase age of tobacco raised from 18 to 21 |
| Media Type | Television & Cinema |
| Length | |
| Executive Creative Director | Andrew Tinning |
| Creative Agency | AT Creative |
| Creative Agency | Kiosk |
| Creative Director | Tom Wilson |
| Creative Agency | ZAC Creative |
| Agency Producer | Open Spaces Productions |
| Director | Matt Pitcher |