| Title | Blame It On the Diamond |
| Agency | J. Walter Thompson Taipei |
| Campaign | Blame It On the Diamond |
| Advertiser | De Beers DTC |
| Brand | De Beers |
| Posted | August 2000 |
| Product | Diamond |
| Business Sector | Jewelry |
| Tagline | A diamond is forever. |
| Media Type | Television |
| Length | |
| Executive Creative Director | Michael Dee |
| Executive Creative Director | Norman Tan |
| Creative Director | Norman Tan |
| Creative Director | Michael Dee |
| Copywriter | Josephine Lin |
| Art Director | Dane Chang |
| Agency Producer | Judy Tseng |
| Production Company | The Film Factory Ltd. |