Mike Parker

Mike Parker

Global President at iCrossing, New York
San Francisco, United Kingdom

About me

Mike leads global digital agency iCrossing, with a team of 900 across 12 global offices working to deliver digital transformation and marketing programs for clients like AT&T, Toyota, Bridgestone, Microsoft and L'Oreal.

A resident of San Francisco, former President of the San Francisco Bay Area Interactive Group and Charter Member of the C100 (Canadians in tech in the Valley) Mike is a passionate promoter of innovation. He works closely with Silicon Valley leaders and innovators to identify new technologies and opportunities for the agency’s clients, building connections between brands and innovators.

A three time winner of Digital Agency of the Year honors (once at Tribal DDB and twice while at Goodby Silverstein), Mike joined iCrossing in 2015 from McCann, where he served as Global Chief Digital officer of McCann Worldgroup, the worlds largest integrated advertising company. Previously, Mike spent 12 years within the DDB network, mostly at Tribal DDB where Mike was part of the team that launched the Tribal DDB brand in Canada (opening offices in Vancouver and Toronto) and globally and rose to Co-President of the company’s US operations.

Mike is a father of two, road bike rider, snowboarder, ice hockey player and wine geek.

Positions

Global President
New York, United States
July 2017 - Present (1 year 5 months)
iCrossing's mission is to be the Marketing Agency for the Modern World. We use data to help our clients deeply understand their customers and how to matter to them, and then deliver programs across media channels, through content and by leveraging technology to drive serious business results. We have been recognized by Gartner 4 years running as one of the world's leading digital agencies and in 2017 were named by AdAge as an "Agency to Watch". I lead our team of 900 people across our 12 global offices to deliver results for our clients like; AT&T, Toyota, Bridgestone, Microsoft, L'Oreal and PepsiCo.
I am responsible for the strategic, creative and commercial success of our seven US offices. I am also responsible for leading iCrossing’s global mobile practice and its large-scale digital media and platform partnerships.
President, US
New York, United States
June 2015 - July 2017 (2 years 1 month)
Responsible for all operations, offices and clients in the US for this full service digital agency. Also, responsible for strategic partnerships and evolving capabilities across Search, Social and Mobile channels. Owned by the Hearst Corporation, iCrossing brings a performance mindset and full service digital capabilities together with the audience insight and content creation ability across Hearst's companies and leading publications and brands.
Global Chief Digital Officer
New York, United States
May 2012 - May 2015 (3 years)
McCann WorldGroup is one of the world’s largest integrated marketing services companies, serving major global clients including: Chevy, Microsoft, Nestle, L’Oreal, Mastercard, Verizon and Coca-Cola. Reporting to the global CEO, I'm responsible for driving the company’s digital agenda, evolution of capability and business growth. In this role, I partner closely with the agency’s global CMO clients to help them develop integrated marketing strategies and approaches to growing business that leverage digital channels and technologies.
President, US
San Francisco, United States
December 2009 - May 2012 (2 years 5 months)
Tribal DDB is a full service digital agency and the digital arm of global communications agency parent DDB. As Co-President for the US network, I was responsible for growing Tribal's client business, it's talent base and its brand on a national basis - with offices in San Francisco, Seattle, LA, Dallas, Chicago and New York. I worked with with leading brands like McDonald's, Budweiser, Clorox, Microsoft and Intel to develop integrated strategies harnessing digital opportunity.
VP, Strategic Solutions
Betawave
February 2009 - December 2009 (10 months)
Early stage, venture-backed digital media company, focused on offering brand marketers new ways to engage consumers in digital environments across gaming, social networks and virtual environments. Member of the executive leadership team and responsible for the company’s go to market strategy, industry and trade marketing and strategic sales programs
Director of Digital Strategy
San Francisco, United States
February 2007 - January 2009 (1 year 11 months)
Lead digital strategy for this industry leading and globally recognized communications agency. Responsible for building on the agency’s creative reputation and further inspiring its transformation to an integrated and digital-centric business. Member of the executive leadership team, launched measurement and analytics practice introduced UX and social strategy capabilities.
National Managing Director
Vancouver, Canada
May 2000 - February 2007 (6 years 9 months)
Launched, ran and grew the Canadian arm of Tribal DDB, the digital division of advertising agency DDB. Starting with operations in Vancouver, I expanded the company by opening an office in Toronto and aggressively pursuing new business growth. Our team was awarded at all major creative awards shows including the CyberLions at Cannes, culminating in recognition as "Digital Agency of the Year" in Canada.
Account Director
Vancouver, Canada
January 1998 - May 2000 (2 years 4 months)
Joined the Canadian office of this leading global creative agency network as an account leader and grew responsibility for client leadership across a range of clients and industries.
Loyalty Marketing Manager
Cathay Pacific Airways
China
January 1994 - December 1997 (3 years 11 months)
Cathay Pacific is one of the worlds leading airlines and the flag carrier of Hong Kong. I started my career as a client-side marketer with Cathay in Vancouver, transferred and spent 2 years at the company HQ in Hong Kong running frequent flyer program relationships, later returning to Canada to lead national CRM efforts.

Education

Bachelor of Commerce

1989 - 1994 (5 years)

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