| Title | Pizza Bank |
| Agency | Zulu Alpha Kilo |
| Campaign | Fixed-Rate Pizza |
| Advertiser | Pizza Pizza |
| Brand | Pizza Pizza |
| Date of First Broadcast/Publication | 2024 / 1 |
| Business Sector | Restaurants & Fast Food |
| Story | Pizza Pizza is celebrating a new year of its popular Fixed-Rate Pizza promotion in a way you might not expect: by transforming itself into a bank. Launching January 26th, the new campaign portrays Pizza Pizza as a fanciful new Pizza Bank, dedicated to helping Canadians get the best rates on their pizza. The campaign is promoting a new year of the Fixed-Rate Pizza, a four-topping XL pizza for a low price — $17.99 — that’s guaranteed not to increase all year. The new Fixed-Rate Pizza continues Pizza Pizza’s core brand belief that “Everyone Deserves Pizza” – keeping it more affordable for all pizza lovers, even as inflation and mortgage rates rise. The original Fixed-Rate Pizza launched in July 2022, letting Canadians “lock in” to a price on pizza that was guaranteed not to increase for 12 months. The promotion was so successful that the initial price guarantee was extended to 18 months, despite the rising cost of ingredients. To date, more than two million Fixed-Rate Pizzas have been sold. The campaign was also widely recognized for its creativity and effectiveness including winning three Effies in 2023. |
| Media Type | Television |
| Length | |
| Agency | Zulu Alpha Kilo NY |
| Creative Chairman | Zak Mroueh |
| Chief Creative Officer | Brian Murray |
| Chief Creative Officer | Jenny Glover |
| Creative Director | Michael Siegers |
| Art Director | Michael Siegers |
| Creative Director | Jonah Flynn |
| Copywriter | Jonah Flynn |
| Copywriter | Jackson Kemp |
| ACD | Ivan Mallqui |
| Art Director | Ivan Mallqui |
| Account Manager | Alyssa Guttman |
| Account Manager | Alex Berube |
| Advertising Manager | Adrian Fuoco |
| Advertising Manager | Amber Winters |
| Advertising Manager | Adam Williamson |
| Advertising Manager | Raymond Luk |
| Chief Strategy Officer | Heather Segal |
| Strategy Director | Cameron Fleming |
| Agency Producer | Jesse Brook |
| Media Agency | Media Experts |
| Production Company | Suneeva |
| Director | Devon Ferguson |
| EP | Geoff Cornish |
| EP | Hannah Gill |
| Food Stylist | Nicole Young |
| Post | Zulubot |
| Production Company | Zulubot |
| Editor | Alain Elliott |
| Colorist | Can Yuksel |
| Online Artist | Felipe Chaparro |
| Online Artist | Jeff Zablotny |
| Assistant Editor | Adrian Gluvakovich |
| Media/Comms Team | Faebri Michetti |
| Media/Comms Team | MacKenzie McNevin |
| Media/Comms Team | Lily Lazzara |
| Media/Comms Team | Justin Gagnon |
| Media/Comms Team | Maria Gomez |
| PR Agency | spPR |
| DP | Grant Cooper |
| Line Producer | Mike Masters |
| Post Production | Lena Hamady |
| Audio | Creighton Doane |
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