Director and Council Member of the Advertising Standards Authority (ASA) 2011-17. See: www.asa.org.uk
Strategic Advisor to integrated creative agency 23red 2011-16. See: www.23red.com
Independent panel member for Cabinet Office review of Royal Navy communications May 2014.
Following a 26-year career in UK advertising agencies, in 2001 I was appointed Director General of the IPA. In this capacity I sat on a number of industry bodies including the Council and Executive Committee of the Advertising Association (AA), and the Advertising Standards Boards of Finance (ASBOF & BASBOF), BARB (Broadcasters' Audience Research Board). I was also a Board member of the European Association of Communication Agencies (EACA) and a past Chairman of its National Associations Council. See: www.ipa.co.uk
Amongst many IPA projects, I was especially closely involved with the validation and development of my ‘Diagonal Thinking’ concept (www.diagonalthinking.co.uk ).
Specialties: I co-authored 'Brand Spirit' with Marjorie Thompson, Brand Manners' with William Gordon, ‘Brand Immortality' with Peter Field, 'Spending Advertising Money in the Digital Age', with Jim Marshall, and wrote ‘Celebrity Sells’. See: tinyurl.com