| Title | The Impossible Ride with Sebastian Vettel |
| Agency | Grey Berlin |
| Campaign | The Impossible Ride |
| Advertiser | Tirendo |
| Brand | Tirendo |
| Date of First Broadcast/Publication | 2015 / 11 |
| Business Sector | Tires, Accessories, Oil, Petrol, Gasoline |
| Story | What happens when you film a sports car racing in reverse and then play it backwards? It looks like a car driving forward completely normally, but with the entire surroundings moving backwards in a surreal way. The spot shows this phenomenon in an unprecedented drive with Sebastian Vettel. Under the motto “Wrong direction? Right tyres.” the four-time Formula 1 World Champion becomes a skilled reverse driver who never loses control during his racing manoeuvres. |
| Media Type | Television |
| Length | |
| Production Company | Czar.de (Berlin) |
| Sound Design Company | MOKOH Music GmbH |
| Music | MOKOH Music GmbH |
| Director | Maximilian Erlenwein |
| Managing Director | Matthias Meusel |
| Executive Creative Director | Jan Lucas |
| Executive Creative Director | Achim Weber |
| Executive Creative Director | Oliver Handlos |
| Account Director | Stefan Notthoff |
| Advertising Manager | Dirk Busse |
| Actor / Celebrity | Sebastian Vettel |
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