Save the Children Mexico - "Rain"

Grey Worldwide Mexico

Grey Worldwide Mexico Mexico City, Mexico

Awards

4315

This ad is part of the ACT Responsible Collection

Brand: Save the Children Mexico
Country: Mexico

Advertiser: Save the Children

Title	Rain
Title (original language)	LLUVIA
Agency	Grey Worldwide Mexico
Campaign	Rain
Advertiser	Save the Children
Brand	Save the Children Mexico
Date of First Broadcast/Publication	2023 / 4
Business Sector	Charities, Foundations, Volunteers
Philosophy	In commemoration of the month of the girl and the boy, Save the Children reiterates an urgent call to action to every sector of society, to implement an Emerging Program that Protects the Life of Girls, Boys and Adolescents. With its new campaign, Save the Children reveals that in 2022, more than 2,600 children were murdered (that is 7 children every day), and makes an urgent call to all sectors of society to assume a collective responsibility to generate free of violence spaces, where girls, boys and adolescents can feel safe and develop their potential. A place where the lives and rights of women are protected and where delinquency and organized crime become rejected instead of idealized. The 2-minute film "Rain" will be released on the 20th of April in cinemas and on Save the Children's online platforms; it is a shocking story that shows how children and adolescents face a terrible environment of violence on a daily basis, one that attacks them like a storm of bullets, and from which they must take shelter to protect their lives, but unfortunately hundreds of them never make it. The film was produced by Oriental films, one of the most prominent production companies in Iberoamérica in recent years. Co-directed by Charly Gutiérrez and “Garra”.
Media Type	Cinema
Length	136 seconds
Advertising Manager	Nivia González-Pastor
President & Regional Chief Creative Officer	Diego Medvedocky
Global Chief Creative Officer	Javier Campopiano
Chief Executive Officer (CEO)	Coral Arnedo
Chief Creative Officer	Alexis Ospina
Executive Creative Director	Mauricio Guerrero
Creative Director	Nicolas Diaco
Creative Director	Ezequiel De Luca
Art Director	Gonzalo Montiel
Production Manager	Julieta Napoli
Production Company	Oriental Films Mexico
Director	Charly Gutierrez
Director	Garra
Executive Producer	Mauricio Clavijo
Executive Producer	Michelle Lacoste
Director of Photography (DOP)	Agustin Claramunt
Art	Vicky Centurión
Editor	Saulo
Costume	Lumilla Trocolli
Post Production	Pedro Aragón
Make-Up Artist	Abraham Mondragón