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Olivier Apers
Olivier Apers
Executive Creative Director at BETC
Pantin, France
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TitlePaving the way (French)
Title (original language)Des gestes pour demain
Agency
Campaign Paving the way
Advertiser Norauto
Brand Norauto
Date of First Broadcast/Publication 2024 / 4
Business Sector Garages, Gas Stations
Story Une automobiliste, au fil de son trajet, se projette dans un monde d’enfants pour appréhender l’environnement qui l’entoure. Au travers de gestes simples en lien avec le développement durable comme le recyclage des déchets, des vérifications pour entretenir son véhicule ou encore l’utilisation du vélo, elle s’imagine dans un monde plus apaisé. Celui de demain, qui fera de nos enfants des adultes responsables qui ont déjà les bons réflexes pour respecter notre planète.
Philosophy Une nouvelle campagne résolument positive, qui se place du côté des automobilistes pour révéler le rôle fondamental de la marque dans l’évolution vers une mobilité plus responsable,
Media Type Television
Length
Soundtrack I can see clearly now
Advertising Manager
Advertising Manager
Advertising Manager
Executive Creative Director
Art Director
Executive Creative Producer
Traffic Director
Associate Creative Director
Copywriter
Account Manager
Account Manager
Account Manager
Director
Director of Photography (DOP)
Production
Producer
Production Manager
Executive Production
Photographer
Post Production
Post Production
Sound Production
Colorist
Artist
Sound Producer
Music Creative Director
Creative Agency

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