Allstate - "Safe in My Hands"

Leo Burnett Chicago

Leo Burnett Chicago Chicago, United States

12954

Brand: Allstate
Country: United States

Advertiser: Allstate

Title	Safe in My Hands
Agency	Leo Burnett Chicago
Campaign	Safe in My Hands
Advertiser	Allstate
Brand	Allstate
Date of First Broadcast/Publication	2014 / 6
Business Sector	Insurance
Tagline	Everyone deserves to be in good hands.
Story	Allstate Insurance Company recently launched "Out Holding Hands" program created by Leo Burnett Chicago during LGBT Pride Month, to encourage members of the LGBT community to share special and everyday moments out holding hands with their loved ones. The company believes everyone should be treated with respect and without judgment no matter who they love. As part of the program, Allstate developed an animated short film titled "Safe In My Hands," which illustrates the company's belief that everyone deserves to feel comfortable being who they are and showing affection. Allstate teamed up with out singer-songwriter Eli Lieb, whose original song by the same name serves as the soundtrack for the video. Lieb also appears in the video as one of the main characters. The video, which will be showcased via social media, can be viewed on Allstate.com/LGBT. People can also download the song for free on the website and find a local Allstate agent to talk about their unique protection needs. Consumers are encouraged to add #OutHoldingHands to their photos via Twitter and Instagram.
Philosophy	Allstate Insurance Company recently launched its “Out Holding Hands” program during LGBT Pride Month, to encourage members of the LGBT community to share special and everyday moments out holding hands with their loved ones. The company believes everyone should be treated with respect and without judgment no matter who they love. As part of the program, Allstate developed an animated short film titled “Safe In My Hands,” which illustrates the company’s belief that everyone deserves to feel comfortable being who they are and showing affection. Allstate teamed up with out singer-songwriter Eli Lieb, whose original song by the same name serves as the soundtrack for the video. Lieb also appears in the video as one of the main characters. The video, which will be showcased via social media, can be viewed on Allstate.com/LGBT. People can also download the song for free on the website and find a local Allstate agent to talk about their unique protection needs.
Problem	“As an equal opportunity insurer, Allstate believes that everyone deserves to be in Good HandsSM. Our employees and agents are committed to ensuring that all people are treated with dignity and respect in an inclusive environment,” said Georgina Flores, director of marketing for Allstate. “That belief is at the very heart of the ‘Out Holding Hands’ program.” “It’s a privilege to be working with Allstate on an issue close to my heart. We’re collaborating to celebrate every kind of love, and encouraging people around the country to express it and share,” Lieb said. “I wrote the song, ‘Safe in My Hands,’ to encapsulate the empowering feeling of being out and proud without reservation. I’m anxious to see the response to the film’s powerful message.”
Result	Consumers are encouraged to add #OutHoldingHands to their photos via Twitter and Instagram. The “Out Holding Hands” campaign, created in partnership with long-time ad agency partner, Leo Burnett, will also be supported by national and local market digital, print and out-of-home advertising, as well as through Allstate’s participation in the LA, San Francisco, Chicago and New Jersey Pride Fest events in June 2014.
Media Type	Web Film
Length	97 seconds
Soundtrack	Safe in My Hands by Eli Lieb
More Information	http://lgbt.allstateonline.com/
Chief Creative Officer	Susan Credle
Executive Creative Director	Charley Wickman
Creative Director	Sarah Block
Creative Director	Ed Odyniec
Creative Director	Christopher Warmanen
Associate Creative Director	Omari Miller
Copywriter	Zach Bonnan
Executive Producer	Veronica Puc
Producer	Leah Karabenick
Account Director	Daphne Jones
Account Executive	Jourdan Norman
Senior Music Producer	Chris Clark
Recording Artist	Eli Lieb
Artist Management	Pablo Mathiason
Animation Studio	Blacklist
Director	Holbrooks
Director	Tom Brown
Director	Daniel Gray
Executive Producer	Adina Sales
Producer	Alexander Unick
Designer	Leland Goodman
Designer	Angelica Alzona
Animation	Marika Cowan
Animation	Chris Carboni
Animation	Leland Goodman
Compositing	Andrew Zimbelman
Compositing	Aaron Kemnitzer
Live Action Production Company	NATIVE Pictures
Director	Will Mayer
Producer	Elisa Morse
Sound Company	CRC
Sound Engineer	Donovan Weyland