| Title | Extras |
| Agency | stöhr, MarkenKommunkation GmbH |
| Campaign | The Clever Way to Wash - Henkel |
| Advertiser | Henkel AG & Co. |
| Brand | Spee |
| Posted | December 2001 |
| Product | Megaperls |
| Product (original language) | Haushalt Products, Waschmittel |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Tagline | The Clever Way to Wash. |
| Tagline (original language) | Dis schlaue Art zu waschen |
| Media Type | Television |
| Length | |
| Market | Germany |
| Creative Director | Anja Stough |
| Copywriter | Ralf Maier |
| Agency Producer | Daniela Terbuyken |
| Director | Paul Leger |
| Sound Design Company | Peter Krick |
| Production Company | E&P Commercial |
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