Title | Face-off |
Agency | Cultivator Advertising & Design |
Campaign | Yazuka prints - Spyder |
Advertiser | SPYDER ACTIVE SPORTS, INC. |
Brand | Spyder Venom |
Posted | February 2009 |
Business Sector | Winter Sports |
Story | Yakuza-themed graphic novel. A serialized crime/adventure storyline runs from ad to ad. The stylized, black-and-gray floral patterns are from "Hanafuda" cards used in oicho-kabu, a blackjack-like game popular among Yakuza. |
Problem | No explanation of or for the story, nor of the clothing's Yakuza references, is ever revealed. Over the course of the ski season, each ad will run once only, in storyline sequence. |
Media Type | |
Market | United States |
Creative Director | Tim Abare |
Art Director | August Sandberg |
Illustrator | August Sandberg |
Copywriter | August Sandberg |
Copywriter | Tim Abare |
Photographer | Eric Seo |