| Title | Swish of Fabric |
| Agency | Wunderman |
| Campaign | Spice |
| Advertiser | Phonak |
| Brand | Phonak |
| Posted | November 2011 |
| Business Sector | Medical Equipment |
| Tagline | Let the swish of fabric be music to your customers' ears |
| Philosophy | We created an international campaign for the Spice Generation that dramatized the effect when a person feels and enjoys sounds anew. Inspired by the acoustic world around us and the elements of nature, we created shapes to express the unique beauty of hearing delight: the ‘Sculptumes’. The striking visuals became stars of the campaign and appeared in wide spread print ads and in POS materials, mesmerizing a broad audience and retailers alike. |
| Problem | The Phonak Spice Generation is a revolutionary range of hearing aids which offer hearing delight by bringing back sounds that are vital to fully enjoy life's rich acoustic landscapes. |
| Media Type | |
| Copywriter | Samuel Textor |
| Copywriter | Florian Tillmann |
| Art Director | Michael Gallmann |
| Art Director | Silke Heinzelmann |
| Photographer | Ted Sabarese |
| Executive Creative Director | Roger Ruegger |
| Chief Creative Officer | Markus Gut |
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