| Title | Checker |
| Agency | GSD&M |
| Campaign | Football Season - Southwest Airlines |
| Advertiser | Southwest Airlines |
| Brand | Southwest Airlines |
| Posted | June 2002 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Tagline | Must be football season. |
| Philosophy | People engaged in normal activities are suddenly inspired to perform a football-like action with comedic consequences. |
| Problem | Announce Southwest Airline's sponsorship of the NFL. |
| Media Type | Television |
| Length | |
| Market | United States |
| Production Company | Biscuit Filmworks LA |
| Creative Director | Mark Ray |
| Group Creative Director | Brett Ladd |
| Group Creative Director | Steve Miller |
| Art Director | Brett Stiles |
| Copywriter | Christopher Staub |
| Director | Noam Murro |
| Agency Producer | Jessica Coats Berry |
| Account Manager | Amy Carpenter |
| Editor | Travis Akin |
| Editing Company | Mad River Post |
| Executive Producer | Shawn Lacy Tessaro |
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