| Title | Protection / Bad Timing |
| Agency | Scholz & Friends London |
| Campaign | Protection / Bad Timing |
| Advertiser | Church & Dwight Co., Inc. |
| Brand | Arm & Hammer PM |
| Posted | August 2002 |
| Product | Toothpaste |
| Business Sector | Toothpaste |
| Tagline | Night-Protection |
| Media Type | Television |
| Length | |
| Creative Director | Steve Spence |
| Copywriter | John Kennedy |
| Art Director | Trevor Kennedy |
| Director | Jim Solan |
| Production Company | Notorious |
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