| Title | Drink More 4 |
| Agency | Buzzman |
| Campaign | Drink More |
| Advertiser | Pernod Ricard |
| Brand | Responsible Party |
| Date of First Broadcast/Publication | 2021 / 7 |
| Business Sector | Public Safety, Health & Hygiene |
| Tagline | Drink More |
| Philosophy | The “Drink More… Water” campaign is based on the Responsible Party Program’s main drivers: to persuade young adults that there is no fun in excessive drinking and to empower them to make the right choices for themselves, thanks to a peer-to-peer approach. Water has always been one of the core elements of the program as it is one of the ways of reducing harmful drinking. The campaign aims to connect with the genZ audience by adopting their own mindset and a simple, impactful and universal message – asking them to “Drink More Water”. By not shying away from showing the unpleasant, embarrassing and harmful consequences of alcohol abuse, the campaign features snapshots of what can happen when people binge drink while encouraging them to “Drink More”, which appears contradictory. The reveal comes at the end of the video. After several requests to “Drink More”, the true message finally becomes clear – “Drink More Water”. It will be launched on July 29th, initially in the UK, Germany, Belgium, Greece, the Netherlands, Mexico, Columbia, Venezuela, Dominican Republic and Kenya. |
| Media Type | |
| Length | |
| President / Executive Creative Director | Georges Mohammed-Chérif |
| Vice President (VP) | Thomas Granger |
| Managing Director | Julien Levilain |
| Art Director | Margaux Hontang |
| Copywriter | Melvin Berréhouc |
| Account Director | Quentin Grimal |
| Head of Strategic Planning | Clément Scherrer |
| Head of Social Media | Julien Scaglione |
| Head of PR & Communication | Amélie Juillet |
| PR & Communication Manager | Renaudineau Paul |
| Head of TV Production | Vanessa Barbel |
| Producer | Assya Mediouni |
| Production Company | Artillerie |
| Director | Arthur Couvat |
| Producer | Philippe Avendaño Vera |
| Sound Production | Schmooze |
| Photography / Illustration | Natas 3000 |
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