Vancity Original - "Vanback"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

2195

Brand: Vancity Original
Country: Canada

Advertiser: Vancity Original

Title	Vanback
Agency	Zulu Alpha Kilo
Campaign	Vanback
Advertiser	Vancity Original
Brand	Vancity Original
Date of First Broadcast/Publication	2023 / 6
Business Sector	Apparel & Accessories Stores
Story	Spearheaded by the Vancouver office of independent creative agency Zulu Alpha Kilo for sports apparel brand VANCITY ORIGINAL®, the initiative launched this week with a website featuring 15 VANBACK jerseys that are being offered exclusively to anyone who can pledge $200 million towards a future team. With 15 key players secured, pledges would add up to $3 billion, roughly the average valuation of an NBA team. Coinciding with NBA draft day, one of the VANBACK jerseys was delivered by security guards to the VANCITY ORIGINAL® store on Thursday night, encased in plexiglass. The price tag of $200 million raised many eyebrows. “We’re hoping this initiative will help get Vancouver back on the radar as the perfect city for a future team,” says VANCITY ORIGINAL® founder Jeff Martin. “We’ve got the fans. We just need some billionaires to help us out.” Fans can see the digital jerseys at VANBACK.ca and create their own to show their support or follow along at @teamvanback on Instagram and Twitter. The initiative’s goal is to rally fan support and get enough billionaires on board to help build a team that can take the ball and run with it. Without travelling, of course.
Media Type	Digital
Length	106 seconds
Chief Creative Officer	Zak Mroueh
Executive Creative Director	Dean Lee
Art Director	Dean Lee
Executive Creative Director	Michael Mayes
Copywriter	Michael Mayes
Managing Director	David Tremblay
Chief Design Officer	Stephanie Yung
Production Company	Zulubot
Executive Producer	Adam Palmer
Agency Producer	Tim Lynch
Agency Producer	Colleen Allen
Director of Integrated Production	Ola Stodulska
Integrated Producer	Sarah Lasch
Communications Director	Kelly Flynn
Editor	Brian Noon
Post Production	Brian Noon
Post Production	Dan McCarthy
Post Production	Colour
Mix Company	Noah Mroueh
Director of Photography (DOP)	Philip Jarmain
Digital Design Director	Damian Simev
Designer	Peter Kosciolek
Executive Strategy Director	Sean Bell
Web Developer	Kyle Collins
Director of Interactive Production	Ece Inan
Studio Artist	Jeannette Downes
Motion Graphics Designer	Cecilia Bernasch
Media Agency	Zulumatic
Head of Media	Alicia Petralia
Media planning/buying	Andrea Poisson
Community Manager	Vittoria Gibson
Post	Lena Hamady
Production Coordinator	Cara Tarbaj
DIT	Chris Rollett
Sound Mix and Design	Dave Pullmer
Gaffer	Steve De Zwart
Best Boy	Greg Milton
Executive Strategy Director	Erica Shalinsky
Web Developer	Jake Edwards