adidas - "Breast Gallery - Horizontal"

TBWA\NEBOKO

TBWA\NEBOKO Amsterdam, Netherlands

5271

Brand: adidas
Country: Netherlands

Advertiser: adidas

Title	Breast Gallery - Horizontal
Agency	TBWA\NEBOKO
Campaign	Support is Everything
Advertiser	adidas
Brand	adidas
Date of First Broadcast/Publication	2022 / 2
Business Sector	Apparel, Fashion & Footwear
Story	To launch its re-engineered sports bra portfolio, adidas has debuted the Breast Gallery, showcasing bare breasts in an homage to how beautiful our bodies are, just as they are. The Breast Gallery pre-launched as part of a broader campaign to introduce adidas’ new sports bra line, which features 43 different styles and 72 sizes. The uncensored breasts are accompanied by a simple message: “The reasons we didn’t make just one new sports bra.” On Valentine’s Day, adidas will unveil its new sports bra collection. Variations of this image debuted on Twitter and Instagram and a billboard was also unveiled at adidas’ headquarters in Herzogenaurach, Germany, with others launching soon in different markets. The campaign and product offering was borne out of the fact that 90% of women aren’t wearing the right sports bra. Women’s bodies and breasts come in many shapes and sizes and there are endless ways in which they move during exercise, and women should have more options when it comes to bras.
Media Type	Print
Senior Vice President, Global Marketing	Vicky Free
Global SVP and GM sportswear	Aimee Arana
VP Brand Comms	Flo Alt
Sr Director Brand Communications	Ole Westerholt
Manager Brand Communications	Katja Kusche
Senior Adidas producer	Holly Craggs
Senior Adidas producer	Eva Pineda
Senior production lead	Maliyali Okoi-Obuli
Design Director	Eva-Maria Miller
Design Director	Maria Giorgiani
Brand Design Senior Project manager	Caitriona Morgan
Global Brand Communications, Social Media and Partner Publishing	Hannah Esser
Global Social Media and Partner Publishing Manager	Michelle Keiter
Global Communications Manager	Marie Vogel
Global Senior Communications Manager	Johanna Hofman-Bang
Media Lead Europe	Robert Seidu
Global Retail Director	Clara Dooley
Senior Manager Digital and Retail Marketing	Brendan Monnier
Executive Creative Director	Thierry Albert
Creative Director	Annie Chiu
Copywriter	Hana Ovcina
Art Director	Camila Shoji
Director	Sandra Winther
Photographer	Sophie Ebrard
Business Director	Natalia Forster
Brand Director	Danielle Ingham
Brand Director	Mounir Bekkouche
Brand Manager	Ilona Baste
Executive Producer	Rosemarie Praaning
Producer	Elissa Singstock
Producer	Annelien Orbie
Producer	Elise Hagedoorn
Producer	Aleks Podhorodecka
Production company	Newland
Production company	Cabin Edit
Production company	No. 8
Brand Coordinator	Sascha Hak
Partner agencies	The Midnight Club
Partner agencies	Intermarketing & Communications Limited
Partner agencies	Clubhouse Films
Partner agencies	Hill+Knowlton Strategies
Partner agencies	Mediacom
Partner agencies	Jellyfish