Stéphane Xiberras
President - Creative director at BETC Paris
Paris, France
Campaign BeeSexual
Advertiser PornHub
Brand Pornhub
Date of First Broadcast/Publication
Business Sector Community Website
Story Nature relies on bees and other pollinators to have sex and breed. But with bees dying off at alarming rates, our entire ecosystem is in jeopardy. Which is why we partnered with Pornhub to create BEESEXUAL, a whole new genre of porn dedicated to saving the bees. With the help of some of porn’s biggest stars, we turned short videos of foraging bees into what they really are: funny, kinky, nature porn. To launch the campaign, we created a PR video, and sexy banners, plus pre-rolls on both Youtube and Pornhub, all driving to the dedicated BEESEXUAL page on the Pornhub website, where Pornhub donated to bee-saving charities for every view on the bee videos. In the end, the campaign garnered over 500 million media impressions, with nearly 2 million views on the bee videos, placing it in the top 10 porn channels on the world’s biggest porn site.
Media Type Web Film
Production Company
Creative Director
Executive Creative Director
Art Director
Agency Producer
Production Company Producer
Production Company Producer
Line Producer
Director of Photography (DOP)
Post Production
Post Production

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