| Title | Cookies |
| Agency | Moss/Dragoti |
| Campaign | I Gave Blood Again - American Red Cross |
| Advertiser | American Red Cross |
| Brand | American Red Cross |
| Posted | February 2003 |
| Product | Blood Donations |
| Business Sector | Blood/Organ Donation |
| Story | Numerous blood donors of differing ethnicities are shown passing a plate of cookies (cookies are served after one has given blood). As the plate is passed, the number of cookies diminsh until there are no more, leaving the last person without a cookie. The VO explains if every donor gave again then there would be no more blood shortages but there might be cookie shortages. |
| Philosophy | Created TV spot that is different from the expected. By targeting current donors, men 35-65, and asking them to give again, shortages could be virtually alleviated. Research showed, this target would respond to a message that was simple, humourous, factual and real |
| Problem | Improve brand perception of American Red Cross and increase number of blood donations. Specific regions in America were and still are in desperate need of blood. Blood supply continues to dwindle from a 7-day to 2-day supply. |
| Media Type | Television |
| Length | |
| Market | United States |
| Account Director | Erika Haggist |
| Copywriter | Rob Moss |
| Art Director | Mark Fennimore |
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