Ikea - "Castors Malins"

Buzzman

Buzzman Paris, France

7559

Title	Castors Malins
Agency	Buzzman
Campaign	Get Back to the Table
Advertiser	IKEA
Brand	Ikea
Date of First Broadcast/Publication	2015 / 8
Business Sector	Drugstores, Specialty Stores
Problem	These films emphasize the importance of having meals together. Beyond the pleasure of spending time with family or friends during meals, the table setting enables discussions, exchanges and real connections. With the tag line ‘Take your seat back at the table’, the campaign is an invitation to never miss again these comforting and key moments in ones life. These spots showcase some hilarious consequences that decisions taken at the dinner table might have in ones absence. Be faced with a nudist camp during holidays, be sent out to a crappy scout summer camp by his parents, or being awaken by a new creepy roommate in the middle of the night: such situations would not have happened if people kept their seat at table, where big decisions are made. These spots follow the same mechanism: a reveal is followed by the message, « 79% of important decisions are made at the table » and the tagline « Take your seat back at the table ».
Media Type	Television & Cinema
Length	40 seconds
Creative Director	Georges Mohammed-Chérif
Art Director	stephane santana
Copywriter	Benjamin Dessagne
Account Manager	Bénédicte Muller
Account Manager	Emilie Pellicer
Account Planner	Clément Scherrer
Agency Producer	Vanessa Barbel
Agency Producer	Katya Violi
Production Company	Big
Director	Martin Kalina
Sound Production	Schmooze