Title | Bear Hug |
Agency | Wieden + Kennedy |
Campaign | Pass the Cheer - Starbucks |
Advertiser | Starbucks Corporation |
Brand | Starbucks |
Posted | November 2007 |
Business Sector | Coffee, Tea, Chocolate Drinks, Breakfast Drinks |
Tagline | Pass the Cheer |
Story | A woman is snowshoeing in the woods and through the falling snow sees a bear. Surprised at first she soon gets the idea to give the bear a big hug, he is startled, but then hugs her back. Cut to a bunny pushing into frame the new Peppermint white chocolate mocha beverage from Starbucks. |
Media Type | Television |
Length | |
Sound Design Company | Stimmung |
Creative Director | Danielle Flagg |
Creative Director | Jed Alger |
Copywriter | Jen Nicolazzo |
Art Director | Matthew Carroll |
Account Director | Allison Bick |
Account Manager | Andrew Shafer |
Agency Producer | Sarah Shapiro |
Agency Producer | Chris Lawson |
Executive Creative Director | Jelly Helm |
Executive Creative Director | Steve Luker |
Executive Agency Producer | Ben Grylewicz |
Production Company | LAIKA/house |
Post Production | Mission Control |
Music | Badly Drawn Boy |
Audio Post Production | Eleven |