KFC - "United by the Bucket"

Cloudfactory

Cloudfactory Amsterdam, Netherlands

Awards

2788

Brand: KFC
Country: Netherlands

Advertiser: KFC

Title	United by the Bucket
Agency	Cloudfactory
Campaign	United by the Bucket
Advertiser	KFC
Brand	KFC
Posted	October 2021
Business Sector	Restaurants & Fast Food
Story	Colonel Sanders used to sit “truck drivers and millionaires at the same table”, bringing people together around a bucket of chicken, the most democratic of meals. We identified examples of groups and individuals in Dutch counterculture that embody the same spirit and inspire young people of all backgrounds.Staying true to the core of the brand we decided to celebrate the people who eat and work at KFC. KFC believes its bucket unites people, and we had the perfect opportunity to show that a bucket of KFC is about much more than chicken, it’s made to be shared, and could become a symbol of togetherness and diversity.That’s how “United by the Bucket” was born: the idea of bringing people together around a bucket - celebrate their diversity, their story, their background, their creativity, what they bring to the world. The film brings all of this to life.
Media Type	Television
Length	60 seconds
Creative Director	Sandrine Le goff
Creative Director	Jessica Kersten
Creative Team	Florian Hollander
Creative Team	Vincent Versluis
Prop Designer	jord beets
Account Director	Steven Beukers
Account Director	Michelle Bertens
Producer	Souraya El-Far
Print Producer	Saffron Pape
Strategic Planner	Diana Machado
Trendwatching	Wolves & Birds
Assistant Producer	Andi Bodnar
Director / Editor	Obinna Mgbado
Supervising Director	Ismael Ten Heuvel
Executive Director	Teddy Cherim
Production Company	Pink Rabbit
Executive Producer	Mireille Lampe
Producer	Niels Visser
Director of Photography (DOP)	Daan Bukman
Editing Company	MRTN edit boutique
VFX Company	Storm Post Production
Colorist	Remi Lindenhovius
Illustrator	Rick Donovan
Music	Teun de Kruif
Music	Tantu Beats
Music Lyricist	Joost Klein