| Title | Truck-Thru |
| Agency | FCB Canada |
| Campaign | Truck-Thru |
| Advertiser | Fountain Tires |
| Brand | Fountain Tires |
| Posted | December 2020 |
| Business Sector | Automotive Accessories & Services |
| Story | Fountain Tire tackled the trucking segment’s biggest problem: downtime. Even stopping for a coffee costs valuable time. Introducing Truck-Thru – a drive-thru truckers can truck-thru. Built along Canada’s busiest trucking routes, the Truck-thru served free coffee and snacks, saving fleets time and money while growing Fountain Tire’s bottom line. |
| Problem | Fountain Tire, a Canadian tire and auto-service retailer, is a brand dedicated to being a drivers’ trusted partner on the road, helping them with any and every problem. The challenge was to demonstrate Fountain Tire’s commitment to the commercial industry to increase top of mind awareness, drive 30 new leads, and increase commercial sales by $1,000,000. |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Chief Creative Officer | Jeff Hilts |
| Group Creative Director | Matt Antonello |
| Group Creative Director | Noel Fenn |
| Copywriter | Shannon McCarroll |
| Art Director | Tayler-Lee Resar-Teese |
| Art Director | Mark Mason |
| Production Company Producer | Christine Michalejko |
| Chief Strategy Officer | Shelley Brown |
| Account Planner | Eryn LeMesurier |
| Account Director | John Pace |
| Account Executive | Chris Flynn |
| Project Manager | Adrian Bailon |
| VP Managing Director | Chris Perron |
| Production Company | Anthill Films |
| Line Producer | Scott Jewett |
| Managing Partner | Ian Dunn |
| Executive Producer | Ian Dunn |
| Director of Photography (DOP) | Jason Manning |
| Cameraman | Zach Rampen |
| Editing Company | The Editorial Factory |
| Editor | John Evans |
| Transfer | Slim Post |
| Production Company Producer | Alex DAvolio |
| Sound Production | Vapor RMW |
| Director | Ted Rosnick |
| Ryan Chalmers | |
| Production Company Producer | Kat Stewart |
| Production | Fuel Content |
| Print Producer | Bruce Ellis |
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