| Story | Interone came up with an unprecedented driving spectacle in Cape Town − in which the streets were transformed into the stage for a Driftmob show. While flash mobs are a long-established phenomenon, the Driftmob is something completely new. Five BMW M235i Coupés took to the city streets and, in what seemed like a spontaneous turn of events, converted an urban roundabout into a film set − with five of the world’s best and most experienced stunt-drivers behind the wheel, and under the expert guidance of Hollywood director Mic Rodgers (Action Unit “The Fast and the Furious”). The result was a superb clip featuring smoking tyres and a veritable goosebump guarantee. “The Driftmob demonstrates the character of the new BMW in an instant: loud, rebellious and wild”, declared Michael Ohanian, Interone CCO, who coordinated filming activities in Cape Town. |