| Title | Bookmark |
| Agency | Leo Burnett Moscow |
| Campaign | Bookmark |
| Advertiser | Procter & Gamble |
| Brand | Tide |
| Posted | January 2008 |
| Business Sector | Cleaning Products, Soaps, Detergents |
| Tagline | Penetrates deep between layers and eliminates most severe dirt |
| Media Type | |
| Market | Russia |
| Art Director | Vera Karpova |
| Art Director | Arina Avdeeva |
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