| Title | Universal spectacles |
| Agency | Novocortex |
| Campaign | Universal spectacles |
| Advertiser | VUmc / d.o.b. foundation |
| Brand | U-specs |
| Posted | April 2007 |
| Product | Spectacles for Developing Countries |
| Business Sector | Health & Pharmaceutical Products |
| Story | U-specs are adjustable spectacles for developing countries. Their lenses are formed from two parts that can slide in opposite directions, changing the lens power from -6D to -1D. Our objective was to show that U-specs can be adjusted by wearers to suit their own eyesight. |
| Philosophy | Viewers can experience how U-specs correct low vision, by adjusting sharpness of the banner with their mouse. |
| Media Type | Digital |
| Market | Netherlands |
| Art Director | Ilya Andreyev |
| Creative Director | Serge Fenenko |
| Copywriter | Nadia Zelenkova |
| Client | Rob van der Heijde |
| Production Company | Red Graphic |