| Title | Not the Time - Burns |
| Agency | The Brand Agency |
| Campaign | Not the Time |
| Advertiser | St John Ambulance |
| Brand | St John Ambulance |
| Date of First Broadcast/Publication | 2015 |
| Philosophy | The emotional power of this commercial is largely due to director obtaining authentic performances from the cast.The calm, business-like tone of the operator is in stark contrast to the desperation and hopelessness expressed by the caller. The pained shriek of the child is so visceral; it convinces the listener that they must do anything in their power to avoid hearing that sound again. |
| Media Type | Radio |
| Length | |
| Creative Director | Craig Buchanan |
| Copywriter | Murray Laird |
| Copywriter | Steve Lorimer |
| Agency Producer | Gemma Kay |
| Production Company | Eardrum Australia |
| Director | Ralph Van Dijk |
| Producer | Lesley Chambers |
| Music Studio | Song Zu |
| Audio Engineer | Myles Lowe |
| Music Producer | Jessica O'Bryne |
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