| Title | Piano |
| Agency | Y&R Israel |
| Campaign | Piano |
| Advertiser | Zap Computing LTD |
| Brand | zap.co.il |
| Posted | March 2009 |
| Business Sector | Online Retail, E-store |
| Story | The Brief: Raise awareness and drive consumers to the country's leading online price comparison site. |
| Problem | The concept: Comparing is a natural and instinctive human behavior. |
| Media Type | |
| Chief Creative Officer | Gideon Amichay |
| Executive Creative Director | Tzur Golan |
| Group Creative Director | Yariv Twig |
| Art Director | Shirley Bahar |
| Copywriter | Sharon Refael |
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