| Title | Crocodile Free (Film Case) |
| Agency | BETC Paris |
| Campaign | Crocodile Free |
| Advertiser | Lacoste |
| Brand | Lacoste / IUCN |
| Date of First Broadcast/Publication | 2019 |
| Business Sector | Apparel, Fashion & Footwear |
| Story | For the second year of its partnership with the International Union for Conservation of Nature (IUCN), Lacoste pushed its engagement for wildlife even further. Its iconic crocodile left its usual spots to ten threatened species in every square foot of Lacoste’s main stores in the world. All Lacoste communication and social platforms also became “Crocodile-Free”. All profits from this day helped IUCN’s efforts to conserve threatened wildlife. |
| Media Type | Case Study |
| Length | |
| Account Management | Bertille Toledano |
| Account Management | Fanny Buisseret |
| Account Management | Charlotte Seillier |
| Account Management | Suzy Morin |
| Executive Creative Director | Rémi Babinet |
| Creative Director | Antoine Choque |
| Art Director | Jonathan Baudet-Botella |
| Copywriter | Olivier Aumard |
| Music Creative Director | Christophe Caurret |
| Associate Art Director | Benoît Ferran |
| Associate Art Director | Jessica Fecteau |
| MOTION DESIGN | Olivier Kharon |
| Post-production Supervisor | Anne-Sophie Touveron |
| Production Company | General Pop |
| Sound Production | GUM – Green United Music |
| Head of Strategy | Lennie Stern |
| Head of Activation & Strategy | Julien Leveque |
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