Bertille Toledano

Bertille Toledano

Co-President at BETC Paris
Paris, France

About me

Bertille Toledano started her career in 1994 at Saatchi & Saatchi.
She worked in several global ad agency networks, Saatchi&Saatchi, Young & Rubicam and BBDO where she has always occupied strategic positions: Strategic planning, Development Director (CLM/BBDO), Strategic Planning Director (Young & Rubicam Paris), Managing Director and Vice President in charge of strategy and development (CLM/BBDO).

Bertille joined BETC in 2012 as Vice-President and was appointed President in February 2013.
She played a major role in the transformation and development of the agency, particularly in the development of brands such as Air France, Bouygues Telecom, E. Leclerc, CANAL+, Citroën, Michelin and Lacoste. For the latter she played an essential role in the success of the 2018 « Save our Species » campaign which replaced the famous brand crocodile with endangered species.

In 2017 Bertille featured on the Ad Age Women to Watch list.

In 2019, Bertille was named President of BETC France (BETC Paris, BETC Digital, BETC Etoile Rouge, BETC Design, BETC Corporate, General Pop, Magasins généraux).



Awards

Positions

Présidente
Pantin, France
June 2012 - Present (8 years 4 months)
VP in charge of Strategies
Boulogne Billancourt, France
2006 - May 2012 (6 years 4 months)
Vice-President & Strategies Director
Boulogne-Billancourt, France

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